Signsbury's

Digital campaign

Client

Sainsbury's / The Mirror

To celebrate it's 150th anniversary, a supermarket giant Sainsbury's opened a very special "Signsbury's" store in Bath, where deaf people can communicate with Sainsbury's colleagues using sign language.

I created Mirror Online Sign Language Edition to promote this excellent initiative - the edition was consisting of signed Mirror website masthead, interactive display, signed news videos, and a beginners' guide to British sign language taught by Saignsbury's deaf colleague Jonty.