Burberry Music

Multichannel campaign [prototype]


Burberry / The Gurdian

This is a campaign concept for Burberry - a celebration of new breeds of British music talents.

The campaign I imagined was truly multichannel. At the core there will be a mobile/tablet app that is constantly updated with new music. It is supported by TV, social media, print, OOH interactive, in-store interactive, and an AR experience at Burberry’s flagship Regent Street store.